The 2024/25 Bournemouth Home jersey celebrates the 125th anniversary of the club, with a nod to the 10th anniversary of the the Cherries' first promotion to the Premier League. Wide black and red stripes with a subtle gold pinstripe are a nod to the 2014 kit. A new commemorative Umbro double diamond logo marks the company's 100th anniversary. On the upper back, founding year 1899 plus Cherries logo.