When your pulse rises in the seconds before kick-off, your heart is pounding and your muscles are tense… that’s when you know you’ve reached pure fanhood. With the home jersey for the 24/25 season, FC Bayern and adidas have developed a special kit that reflects the heartbeat and passion that unites the players on the pitch with the fans in the stands. For the first time in the club's history, the design features three different shades of red, representing identity, emotion and the drama of the game. Red has been more than just a color for FC Bayern for over 100 years – it’s a way of life.